OUR STORY

Pioneering the future of music through innovation, creativity, and authentic artistry since 2018.

OUR MISSION

At Remember Us Records, we're dedicated to discovering and developing exceptional musical talent while pushing the boundaries of sound and creativity. We believe in creating lasting legacies through authentic artistry and innovative soundscapes.

Our mission is to build a community where artists can thrive creatively while connecting with audiences worldwide through transformative musical experiences that resonate across generations.

5+

Artists Signed

200M+

Streams Worldwide

15

Global Awards

30+

Countries Reached

OUR JOURNEY

2018

Foundation

In 2018 the vision for “RU” (standing for Remember Us) was born. While the details behind the label remain intentionally discreet, the mission was clear: to discover, empower and share authentic voices. At the heart of it were two rising artists: Yolo Ru and his brother Koon Ru, who brought raw talent, determination and a relentless work ethic to the table.

2019

First Breakthrough

One of the first offerings from this journey was Yolo Ru’s single “Meet The Plug”, featuring Koon Ru. That track marked the brothers’ first taste of collaborative success. Soon after, Yolo released “Struggle” and “Got It On Me” (featuring Koon Ru and Duke Deuce) — the latter quickly gaining traction and climbing to one million views on YouTube. Their studio sessions were intense, DIY-driven, and all about honing craft

2020

Global Expansion

Despite global challenges, we expanded our roster with international artists and established partnerships with major streaming platforms.

2021

Building the RU Legacy

While the artists were gaining traction, the RU brand itself began to take shape as more than just a label — it became a creative hub. The team started expanding its network of producers, engineers, and digital marketers, ensuring that each project under the RU name carried consistent quality and identity.

2023

Present Day

Today, we represent our artists across multiple genres, with millions of streams worldwide and a reputation for innovation and artist development.

OUR VALUES

Innovation

We constantly push boundaries and explore new sonic territories, embracing technology and creativity to shape the future of music.

Authenticity

We believe in genuine artistic expression and support our artists in developing their unique voice and vision without compromise.

Community

We foster a supportive ecosystem where artists, producers, and fans connect and collaborate to create meaningful musical experiences.

MEET THE TEAM

Sabrina Poole - Founder & CEO

HRH. Sabrina Poole

CEO

Industrial Expert with 15+ years experience in artist development and music business strategy.

Dr. Hyle - Director

Dr. Hyle

Director

Responsible for guiding the label's overall strategy, partnerships, and long-term development.

JOIN OUR JOURNEY

Whether you're an artist looking for a home or a fan wanting to be part of our community, there's a place for you at Remember Us Records.